SEO Service Pricing
There are no standard pricing in SEO business. There are several factors that are considered before setting up SEO pricing. However, pricing in SEO depend mainly on the keyword competition, CPC bid in Google Adwords for those keywords, local traffic/search volume and the number of targeted keywords.
Out there, several SEO companies would claim to get you in top results with very lucrative pricing, however, that is not true if you are going to do the proper, long-term, legitimate SEO that does not use automated programs to run link building campaigns or the use of poor quality spun content. As we discussed in our manual link building service page, to get one quality exact anchor text link, we need to develop around 9 varied links around it to make it look natural.
If you are searching for a cheap, quick SEO service that would mainly rely on automation and spun content, then we may not be your best bet. We believe only in quality work and we work only with selected clients. All links are built manually, all content is original and all our staff is in-house full-time employed. If we do not believe in your product, we don’t accept your website. SEO is a continuous time and money consuming process, so unless your product is unique enough and has value for a long run business, spending money on SEO is not the right thing to do and advising you the reverse is against our business ethics.
We calculate our SEO pricing based on either;
Keywords & their competency: Based on our research, and your suggestions, a list of keywords is developed that need to be targeted. Once a final list of keywords is reached with the client, we do our keyword research for the monthly traffic and keyword competency using Google Keywords Tool and some other keywords research tools. Based on the traffic and the competition, each keyword is given a monthly SEO value and total cost is calculated for a monthly managed SEO service for your site. Please note that there is initial cost for your website analysis and improvement to make it ready for monthly managed service. This methodology mostly works for small and medium enterprises.
Full Time Equivalent work: For large enterprises, its best to hire 1,2,3 or more full time equivalents that will be working dedicatedly on the client site/s 8 hours a day, 5 days a week for any number of keywords that could be handled by the FTEs. The team is managed by our professional SEO experts to deliver the best results.
Your Budget: We some time work based on your budget, mainly for start-ups and small companies which are targeting specific geo locations or have long tail easy keywords. In such cases, you give us your budget and we do the research and recommend which keywords can be targeted against your monthly budget.
SEO Packages: We also offer off-the-shelf, pre-built SEO Packages that work well for local SEO and small business. Please read more details of our digital marketing packages here.
Again, as discussed earlier, there is no rule of thumb for calculating SEO prices. The best way is to contact us and communicate with us directly for your internet marketing needs and we will suggest you the right plan for your SEO needs.
How SEO Pricing is Determined?
SEO Services pricing is a “mystery”. Each and every SEO company has their unique approach and formula to calculate the price. For instance, some companies charge for ongoing monthly work, others determine the rate by the number of pages that you want to optimize, and yet others have a flat one-time fee that they charge regardless of any factors. In this article, we will give some tips for selecting a sound SEO company based solely on their approach to pricing.
Some companies charge a one time flat fee. The most essential tip is: look very carefully into the services that offer to optimize your entire website for a flat fee. Each website is unique in its size, setup (.HTML, .PHP, or CMS system), content, and all other aspects. Each website needs an individual approach and assessment. If you do come across a flat fee SEO service pricing, this may be a company with a very low level of expertise.
Another common way for providers to determine their SEO service pricing is by the number of pages or keywords that need to be optimized. This indicates a company with higher expertise. Many of them will even provide you with some type of guarantee in regard to the keywords or pages that they take on. Some even offer a money back guarantee if you don’t gain a first page position for your keyword. In most cases, they will first assess your website and keywords, to see whether it would be possible for them to help you rank high. For instance, no matter what SEO service pricing, an SEO company would most likely not agree to optimize a website for the word “car” – this phrase has numerous established competitor websites that would be impossible to overpower. Many SEO companies will not take on keywords with more than 5 Million results (competing pages.)
Finally, some companies charge a monthly fee for ongoing work to your website. This may help you spread out the payment over time, and have your website improve step by step. If you choose this type of SEO service pricing, make sure to find out about the results that the company can foresee achieving, and proof that their forecast is achievable.
What services can an SEO service pricing package include? Some of the most common services include: optimizing a number of keywords, researching new keywords, working on meta-tags, creating a robots.txt file, registering a sitemap.xml file, setting up a regular sitemap, improving a site’s usability, building back-links, submitting the site to directories, setting up traffic analytics, adding alt text to images, writing content, improving content, managing PPC, and more. Most companies provide reports and SEO consultations.
SEO service pricing for your project is likely to be influenced by your web competition, keywords, content, and site structure.